The least funny April Fools announcement ever

"This kinda stings to admit... but looking at our numbers, we're sitting at average ranges."

That's what a small business owner told me last week when we discussed email metrics on his Facebook Live.

His admission hung in the air for a moment...

Then his voice hardened, "I'm not average. We should do better than that."

What about you?

When's the last time you took a hard look at your email metrics?

Are you ... average?

According to Constant Contact and MailChimp, if you're getting 20-30% open rates and 2-3% click rates... that's exactly what you are.

"Industry standard," they insist.

Since when did you build your business to be ... standard?

When did you wake up and say, "You know what would be awesome? Being exactly like everyone else. Being 'average'."

In 2025, "average" isn't just disappointing...

It's straight up DANGEROUS.

Because Google, Yahoo, and Microsoft just changed the entire game.

The NEW benchmarks you need to meet are 80%+ open rates and 40%+ click rates month over month.

And no, despite today being April Fool's Day, I'm not joking.

Yahoo clearly tells us that "Sending email to users who are not reading them will harm your delivery metrics and reputation."

Not every single email needs those numbers.

But over any 30-day period, 80% of your subscribers should open at least one email. And 40% should click at least once.

Are you ready to position yourself as a leader who sets the standard others try to follow?

I recently dove deep into ALL the new email marketing rules when my friend Dean Mercado interviewed me on my own podcast.

>> You can watch the episode here or listen it to online.

Scott

P.S. Want to see how YOUR current email engagement stacks up? Request your Hit The Inbox™ Audit.

I'll analyze your metrics and give you a clear roadmap for becoming an email marketing rockstar (instead of settling for average).