What Has Microsoft Done?

What Has Microsoft Done?By: Scott A. Hartley Published on: 27/05/2025

Microsoft just went nuclear on email delivery—and they’re not being honest about why your emails are bouncing. If your open rates or sales are slipping, this is the update you can’t afford to ignore.

EngagementMicrosoftInbox PlacementMarketing StrategyEmail MarketingSubscriber Management
What Has Microsoft Done?

Suzanne Evans' brutal truth about what's killing your results

Suzanne Evans' brutal truth about what's killing your resultsBy: Scott A. Hartley Published on: 05/05/2025

Still emailing subscribers who never click or reply? That’s like watering dead orchids—and it’s killing your email reputation. Want more eyes (and sales) from your list? Here’s what to do now.

Inbox PlacementEmail MarketingDomain ReputationRe-EngagementList Cleaning
Suzanne Evans' brutal truth about what's killing your results

Microsoft's new rules make Southwest's changes look friendly

Microsoft's new rules make Southwest's changes look friendlyBy: Scott A. Hartley Published on: 22/04/2025

Microsoft just dropped a May 5th bombshell that could send your emails straight to junk—no matter how small your list is. Think you're safe? Think again. Here’s what you need to know before it’s too late.

MicrosoftInbox PlacementEmail Marketing
Microsoft's new rules make Southwest's changes look friendly

"Scott, are you ok?"

"Scott, are you ok?"By: Scott A. Hartley Published on: 15/04/2025

A tornado nearly hit my home—and it reminded me how dangerously easy it is to ignore warning signs. The same thing’s happening in your inbox. Is your email strategy prepared for the storm?

Inbox PlacementMarketing StrategyEmail MarketingDomain Reputation
"Scott, are you ok?"