Someone called me out ...

Someone called me out ...By: Scott A. Hartley Published on: 09/03/2025

Think perfect email practices guarantee inbox placement? Think again. A subscriber’s reaction just proved why email visibility is a partnership—and how you can take control. Want more eyes on your emails? Here’s how.

EngagementInbox PlacementEmail Marketing
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Someone called me out ...

This kept coming up in my private calls last week

This kept coming up in my private calls last weekBy: Scott A. Hartley Published on: 04/03/2025

Struggling with email deliverability? Open rates slipping? The fix isn’t technical—it’s something simple that most marketers overlook.

Inbox PlacementMarketing StrategyEmail MarketingDomain ReputationSegmentationRe-Engagement
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This kept coming up in my private calls last week

The "Secret Switch" That Guarantees Your Emails Land In The Primary Inbox

The "Secret Switch" That Guarantees Your Emails Land In The Primary InboxBy: Scott A. Hartley Published on: 12/02/2025

The "secret switch" hidden in your subscribers' email software that guarantees your emails in their primary inboxes.

MicrosoftGoogleAppleInbox Placement
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The "Secret Switch" That Guarantees Your Emails Land In The Primary Inbox

Why My Crazy Neighbor Was Actually A Genius

Why My Crazy Neighbor Was Actually A GeniusBy: Scott A. Hartley Published on: 07/01/2025

Google’s latest email updates are like a winter storm—wait too long to adapt, and you’ll be buried. Smart marketers are making small, consistent changes now. Want to keep your emails in the inbox? Here’s how.

EngagementInbox PlacementEmail Marketing
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Why My Crazy Neighbor Was Actually A Genius