Do This With Your Own Emails

Do This With Your Own EmailsBy: Scott A. Hartley Published on: 12/09/2025

A 30-second email hack stunned my client—he realized it could be the difference between inbox and spam. I recorded a quick video breaking down this simple but powerful trick every email sender should start using immediately.

Inbox PlacementEmail Marketing
Do This With Your Own Emails

She's "fixing" the wrong things

She's "fixing" the wrong thingsBy: Scott A. Hartley Published on: 26/08/2025

Cracker Barrel wasted $700M fixing the wrong problem - just like coaches ignoring spam issues killing their revenue. If your emails don’t reach inboxes, open rates and sales vanish. Fix your foundation first, not just the “decorations.”

Inbox PlacementMarketing StrategyEmail Marketing
She's "fixing" the wrong things

Daniel Radcliffe's genius revenge on the paparazzi

Daniel Radcliffe's genius revenge on the paparazziBy: Scott A. Hartley Published on: 19/08/2025

Daniel Radcliffe beat the paparazzi with boring consistency—and that same strategy is the secret to better email deliverability. Here’s how to train inboxes to trust (and deliver) your emails.

Inbox PlacementTrustEmail Marketing
Daniel Radcliffe's genius revenge on the paparazzi

4 Seconds From Disaster

4 Seconds From DisasterBy: Scott A. Hartley Published on: 12/08/2025

Two drivers ignored flashing train signals and barely escaped disaster. Email marketers do the same every day—ignoring the rules until their deliverability gets crushed. Don’t be the minivan guy.

Inbox PlacementEmail MarketingDomain Reputation
4 Seconds From Disaster