Before you spend another dollar on ads ...
By: Scott A. Hartley Published on: 04/11/2025It’s 5–10X cheaper to convert existing leads, yet most chase new ones while Microsoft buries 89.6% of emails in junk. Engage new subscribers fast—within 48 hours—to fix deliverability, boost sales, and stop wasting ad spend.
What Has Microsoft Done?
By: Scott A. Hartley Published on: 27/05/2025Microsoft just went nuclear on email delivery—and they’re not being honest about why your emails are bouncing. If your open rates or sales are slipping, this is the update you can’t afford to ignore.
Microsoft's new rules make Southwest's changes look friendly
By: Scott A. Hartley Published on: 22/04/2025Microsoft just dropped a May 5th bombshell that could send your emails straight to junk—no matter how small your list is. Think you're safe? Think again. Here’s what you need to know before it’s too late.
The least funny April Fools announcement ever
By: Scott A. Hartley Published on: 01/04/2025“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.
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