Microsoft's new rules make Southwest's changes look friendly

Microsoft's new rules make Southwest's changes look friendlyBy: Scott A. Hartley Published on: 22/04/2025

Microsoft just dropped a May 5th bombshell that could send your emails straight to junk—no matter how small your list is. Think you're safe? Think again. Here’s what you need to know before it’s too late.

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Microsoft's new rules make Southwest's changes look friendly

The least funny April Fools announcement ever

The least funny April Fools announcement everBy: Scott A. Hartley Published on: 01/04/2025

“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.

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The least funny April Fools announcement ever

The "Secret Switch" That Guarantees Your Emails Land In The Primary Inbox

The "Secret Switch" That Guarantees Your Emails Land In The Primary InboxBy: Scott A. Hartley Published on: 12/02/2025

The "secret switch" hidden in your subscribers' email software that guarantees your emails in their primary inboxes.

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The "Secret Switch" That Guarantees Your Emails Land In The Primary Inbox