Microsoft

Before you spend another dollar on ads ...

by: Scott A. HartleyPublished on: 04/11/2025

It’s 5–10X cheaper to convert existing leads, yet most chase new ones while Microsoft buries 89.6% of emails in junk. Engage new subscribers fast—within 48 hours—to fix deliverability, boost sales, and stop wasting ad spend.

Microsoft email deliverabilitylead conversion strategyinbox placement fixemail engagement

What Has Microsoft Done?

by: Scott A. HartleyPublished on: 27/05/2025

Microsoft just went nuclear on email delivery—and they’re not being honest about why your emails are bouncing. If your open rates or sales are slipping, this is the update you can’t afford to ignore.

microsoft email deliveryemail engagementspam folder

Microsoft's new rules make Southwest's changes look friendly

by: Scott A. HartleyPublished on: 22/04/2025

Microsoft just dropped a May 5th bombshell that could send your emails straight to junk—no matter how small your list is. Think you're safe? Think again. Here’s what you need to know before it’s too late.

microsoftemail marketingemail rules

The least funny April Fools announcement ever

by: Scott A. HartleyPublished on: 01/04/2025

“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.

email metricsengagement ratesopen ratesclick rates