The least funny April Fools announcement ever

The least funny April Fools announcement everBy: Scott A. Hartley Published on: 01/04/2025

“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.

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The least funny April Fools announcement ever

The "Secret Switch" That Guarantees Your Emails Land In The Primary Inbox

The "Secret Switch" That Guarantees Your Emails Land In The Primary InboxBy: Scott A. Hartley Published on: 12/02/2025

The "secret switch" hidden in your subscribers' email software that guarantees your emails in their primary inboxes.

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The "Secret Switch" That Guarantees Your Emails Land In The Primary Inbox

The Apple Mail Update You Can't Ignore

The Apple Mail Update You Can't IgnoreBy: Scott A. Hartley Published on: 26/11/2024

Apple’s new Branded Mail is about to change email marketing forever—giving businesses instant inbox recognition. Want in before your competitors? Here’s how to secure your spot.

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The Apple Mail Update You Can't Ignore