What this viral museum mishap means for YOUR events

What this viral museum mishap means for YOUR eventsBy: Scott A. Hartley Published on: 17/06/2025

In Italy, a man shattered a $50,000 crystal chair by sitting where he didn’t belong. Your webinars and courses deserve better. Want first access to a smarter way to fill your rooms—with the right people?

Email MarketingAudience Growth
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What this viral museum mishap means for YOUR events

Missing This Tiny Detail Cost Him $570

Missing This Tiny Detail Cost Him $570By: Scott A. Hartley Published on: 10/06/2025

One missing detail in your GoHighLevel emails could cost you $53,088 per send—and most users have no idea. Don’t let a tiny oversight turn into a business-ending fine. Here’s what to check right now.

Email Marketingcompliance
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Missing This Tiny Detail Cost Him $570

His email strategy sounds like a bad Tinder date

His email strategy sounds like a bad Tinder dateBy: Scott A. Hartley Published on: 01/06/2025

Sending one “value bomb” a month won’t save your email relationship. Real connection comes from consistent care. Are you showing up with love—or ghosting your list between big gestures?

EngagementEmail MarketingSubscriber Management
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His email strategy sounds like a bad Tinder date

What Has Microsoft Done?

What Has Microsoft Done?By: Scott A. Hartley Published on: 27/05/2025

Microsoft just went nuclear on email delivery—and they’re not being honest about why your emails are bouncing. If your open rates or sales are slipping, this is the update you can’t afford to ignore.

EngagementMicrosoftInbox PlacementMarketing StrategyEmail MarketingSubscriber Management
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What Has Microsoft Done?