Turns out the "system error" was a lie

Turns out the "system error" was a lieBy: Scott A. Hartley Published on: 08/07/2025

A 4:50 a.m. tornado siren and a bogus excuse reminded me of something all too common in email marketing: the fake “oops” email. Want to build trust (instead of breaking it)? Read this.

TrustEmail MarketingCustomer Relationships
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Turns out the "system error" was a lie

25,500 seats. 3,412 showed up. What happened?

25,500 seats. 3,412 showed up. What happened?By: Scott A. Hartley Published on: 24/06/2025

FIFA’s empty stadium in Orlando wasn’t just a soccer flop - it’s a mirror of what’s happening in your business. Hidden email issues are silently killing your attendance at your events. Here's how to fix it.

Email MarketingConversion Optimization
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25,500 seats. 3,412 showed up. What happened?

What this viral museum mishap means for YOUR events

What this viral museum mishap means for YOUR eventsBy: Scott A. Hartley Published on: 17/06/2025

In Italy, a man shattered a $50,000 crystal chair by sitting where he didn’t belong. Your webinars and courses deserve better. Want first access to a smarter way to fill your rooms—with the right people?

Email MarketingAudience Growth
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What this viral museum mishap means for YOUR events

Missing This Tiny Detail Cost Him $570

Missing This Tiny Detail Cost Him $570By: Scott A. Hartley Published on: 10/06/2025

One missing detail in your GoHighLevel emails could cost you $53,088 per send—and most users have no idea. Don’t let a tiny oversight turn into a business-ending fine. Here’s what to check right now.

Email Marketingcompliance
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Missing This Tiny Detail Cost Him $570