Inbox Insights

Microsoft's new rules make Southwest's changes look friendly

By: Scott A. Hartley Published on: 22/04/2025

Microsoft just dropped a May 5th bombshell that could send your emails straight to junk—no matter how small your list is. Think you're safe? Think again. Here’s what you need to know before it’s too late.

MicrosoftInbox PlacementEmail Marketing

"Scott, are you ok?"

By: Scott A. Hartley Published on: 15/04/2025

A tornado nearly hit my home—and it reminded me how dangerously easy it is to ignore warning signs. The same thing’s happening in your inbox. Is your email strategy prepared for the storm?

Inbox PlacementMarketing StrategyEmail MarketingDomain Reputation

The least funny April Fools announcement ever

By: Scott A. Hartley Published on: 01/04/2025

“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.

EngagementMicrosoftGoogleYahooAppleInbox PlacementEmail MarketingDomain Reputation

Someone called me out ...

By: Scott A. Hartley Published on: 09/03/2025

Think perfect email practices guarantee inbox placement? Think again. A subscriber’s reaction just proved why email visibility is a partnership—and how you can take control. Want more eyes on your emails? Here’s how.

EngagementInbox PlacementEmail Marketing