Turns out the "system error" was a lie

Turns out the "system error" was a lieBy: Scott A. Hartley Published on: 08/07/2025

A 4:50 a.m. tornado siren and a bogus excuse reminded me of something all too common in email marketing: the fake “oops” email. Want to build trust (instead of breaking it)? Read this.

TrustEmail MarketingCustomer Relationships
Turns out the "system error" was a lie

25,500 seats. 3,412 showed up. What happened?

25,500 seats. 3,412 showed up. What happened?By: Scott A. Hartley Published on: 24/06/2025

FIFA’s empty stadium in Orlando wasn’t just a soccer flop - it’s a mirror of what’s happening in your business. Hidden email issues are silently killing your attendance at your events. Here's how to fix it.

Email MarketingConversion Optimization
25,500 seats. 3,412 showed up. What happened?

What this viral museum mishap means for YOUR events

What this viral museum mishap means for YOUR eventsBy: Scott A. Hartley Published on: 17/06/2025

In Italy, a man shattered a $50,000 crystal chair by sitting where he didn’t belong. Your webinars and courses deserve better. Want first access to a smarter way to fill your rooms—with the right people?

Email MarketingAudience Growth
What this viral museum mishap means for YOUR events

Missing This Tiny Detail Cost Him $570

Missing This Tiny Detail Cost Him $570By: Scott A. Hartley Published on: 10/06/2025

One missing detail in your GoHighLevel emails could cost you $53,088 per send—and most users have no idea. Don’t let a tiny oversight turn into a business-ending fine. Here’s what to check right now.

Email Marketingcompliance
Missing This Tiny Detail Cost Him $570