"And the winner is..."

"And the winner is..."By: Scott A. Hartley Published on: 29/04/2025

Beating 467 competitors with just 30 seconds of persuasion, Olivia proved emotional connection wins every time. Want your emails to stand out in a crowded inbox? Here’s the secret.

EngagementMarketing StrategyEmail Marketing
"And the winner is..."

Microsoft's new rules make Southwest's changes look friendly

Microsoft's new rules make Southwest's changes look friendlyBy: Scott A. Hartley Published on: 22/04/2025

Microsoft just dropped a May 5th bombshell that could send your emails straight to junk—no matter how small your list is. Think you're safe? Think again. Here’s what you need to know before it’s too late.

MicrosoftInbox PlacementEmail Marketing
Microsoft's new rules make Southwest's changes look friendly

"Scott, are you ok?"

"Scott, are you ok?"By: Scott A. Hartley Published on: 15/04/2025

A tornado nearly hit my home—and it reminded me how dangerously easy it is to ignore warning signs. The same thing’s happening in your inbox. Is your email strategy prepared for the storm?

Inbox PlacementMarketing StrategyEmail MarketingDomain Reputation
"Scott, are you ok?"

The least funny April Fools announcement ever

The least funny April Fools announcement everBy: Scott A. Hartley Published on: 01/04/2025

“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.

EngagementMicrosoftGoogleYahooAppleInbox PlacementEmail MarketingDomain Reputation
The least funny April Fools announcement ever