Why your brain sabotages your goals (even when you're motivated)
By: Scott A. Hartley Published on: 27/12/2025January goals fade fast - not because of motivation, but hidden beliefs. Drawing from Inner Excellence, this post explains how subconscious “presuppositions” shape behavior, and why reframing failure as feedback can permanently change growth and performance.
The REAL reason nobody's buying (NOT the holidays)
By: Scott A. Hartley Published on: 23/12/2025Holiday slumps aren’t the real issue why people aren't buying from you - present focus bias is. People avoid future rewards. Win by making benefits feel immediate in your emails, so buyers can picture and feel results now, not months later.
Why Ryan only wrestles 157-pounders
By: Scott A. Hartley Published on: 16/12/2025Email marketers ignore “weight classes” by sending the same message to everyone. Segmenting by subscriber behavior - new, engaged, buyers, or cold - matches the right message to the right people and dramatically improves results.
Why free lead magnets suck
By: Scott A. Hartley Published on: 09/12/2025Paid lead magnets beat freebies. Free PDFs attract non-buyers, while low-ticket live trainings filter serious prospects. Charge for solving one problem and watch your list quality and sales rise.
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