Inbox Insights

"And the winner is..."

By: Scott A. Hartley Published on: 29/04/2025

Beating 467 competitors with just 30 seconds of persuasion, Olivia proved emotional connection wins every time. Want your emails to stand out in a crowded inbox? Here’s the secret.

EngagementMarketing StrategyEmail Marketing

The least funny April Fools announcement ever

By: Scott A. Hartley Published on: 01/04/2025

“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.

EngagementMicrosoftGoogleYahooAppleInbox PlacementEmail MarketingDomain Reputation

Someone called me out ...

By: Scott A. Hartley Published on: 09/03/2025

Think perfect email practices guarantee inbox placement? Think again. A subscriber’s reaction just proved why email visibility is a partnership—and how you can take control. Want more eyes on your emails? Here’s how.

EngagementInbox PlacementEmail Marketing

The Lady Who Makes $18,900/Month Writing About Corn

By: Scott A. Hartley Published on: 18/02/2025

A struggling blogger turned 700 email subscribers into $18,900/month—no courses, no ads, just emails. Most businesses leave serious money on the table. Want to see how much you’re missing? Use this calculator.

EngagementMarketing StrategyEmail MarketingContent Strategy