Inbox Insights

His email strategy sounds like a bad Tinder date

By: Scott A. Hartley Published on: 01/06/2025

Sending one “value bomb” a month won’t save your email relationship. Real connection comes from consistent care. Are you showing up with love—or ghosting your list between big gestures?

EngagementEmail MarketingSubscriber Management

What Has Microsoft Done?

By: Scott A. Hartley Published on: 27/05/2025

Microsoft just went nuclear on email delivery—and they’re not being honest about why your emails are bouncing. If your open rates or sales are slipping, this is the update you can’t afford to ignore.

EngagementMicrosoftInbox PlacementMarketing StrategyEmail MarketingSubscriber Management

"And the winner is..."

By: Scott A. Hartley Published on: 29/04/2025

Beating 467 competitors with just 30 seconds of persuasion, Olivia proved emotional connection wins every time. Want your emails to stand out in a crowded inbox? Here’s the secret.

EngagementMarketing StrategyEmail Marketing

The least funny April Fools announcement ever

By: Scott A. Hartley Published on: 01/04/2025

“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.

EngagementMicrosoftGoogleYahooAppleInbox PlacementEmail MarketingDomain Reputation