Domain Reputation

4 Seconds From Disaster

By: Scott A. Hartley Published on: 12/08/2025

Two drivers ignored flashing train signals and barely escaped disaster. Email marketers do the same every day—ignoring the rules until their deliverability gets crushed. Don’t be the minivan guy.

Inbox PlacementEmail MarketingDomain Reputation

Suzanne Evans' brutal truth about what's killing your results

By: Scott A. Hartley Published on: 05/05/2025

Still emailing subscribers who never click or reply? That’s like watering dead orchids—and it’s killing your email reputation. Want more eyes (and sales) from your list? Here’s what to do now.

Inbox PlacementEmail MarketingDomain ReputationRe-EngagementList Cleaning

"Scott, are you ok?"

By: Scott A. Hartley Published on: 15/04/2025

A tornado nearly hit my home—and it reminded me how dangerously easy it is to ignore warning signs. The same thing’s happening in your inbox. Is your email strategy prepared for the storm?

Inbox PlacementMarketing StrategyEmail MarketingDomain Reputation

The least funny April Fools announcement ever

By: Scott A. Hartley Published on: 01/04/2025

“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.

EngagementMicrosoftGoogleYahooAppleInbox PlacementEmail MarketingDomain Reputation