This kept coming up in my private calls last week

This kept coming up in my private calls last weekBy: Scott A. Hartley Published on: 04/03/2025

Struggling with email deliverability? Open rates slipping? The fix isn’t technical—it’s something simple that most marketers overlook.

Inbox PlacementMarketing StrategyEmail MarketingDomain ReputationSegmentationRe-Engagement
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This kept coming up in my private calls last week

The Launch That Almost Crashed

The Launch That Almost CrashedBy: Scott A. Hartley Published on: 10/09/2024

Ready to launch? Not so fast. One client almost torched his email reputation—until we hit pause. Before your next big send, make sure you’re not headed for the spam folder. Here’s what you need to check first.

Email MarketingDigital MarketingDomain Reputation
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The Launch That Almost Crashed