"Scott, are you ok?"

"Scott, are you ok?"By: Scott A. Hartley Published on: 15/04/2025

A tornado nearly hit my home—and it reminded me how dangerously easy it is to ignore warning signs. The same thing’s happening in your inbox. Is your email strategy prepared for the storm?

Inbox PlacementMarketing StrategyEmail MarketingDomain Reputation
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"Scott, are you ok?"

The least funny April Fools announcement ever

The least funny April Fools announcement everBy: Scott A. Hartley Published on: 01/04/2025

“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.

EngagementMicrosoftGoogleYahooAppleInbox PlacementEmail MarketingDomain Reputation
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The least funny April Fools announcement ever

This kept coming up in my private calls last week

This kept coming up in my private calls last weekBy: Scott A. Hartley Published on: 04/03/2025

Struggling with email deliverability? Open rates slipping? The fix isn’t technical—it’s something simple that most marketers overlook.

Inbox PlacementMarketing StrategyEmail MarketingDomain ReputationSegmentationRe-Engagement
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This kept coming up in my private calls last week

The Launch That Almost Crashed

The Launch That Almost CrashedBy: Scott A. Hartley Published on: 10/09/2024

Ready to launch? Not so fast. One client almost torched his email reputation—until we hit pause. Before your next big send, make sure you’re not headed for the spam folder. Here’s what you need to check first.

Email MarketingDigital MarketingDomain Reputation
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The Launch That Almost Crashed