Domain Reputation

The worst part about my weight loss journey

By: Scott A. Hartley Published on: 30/09/2025

After losing 14.8 lbs, I hit a plateau—just like businesses resisting new email rules. Ignoring Google's strict standards leads to rejections and lost revenue. Stay consistent with best practices to keep emails (and results) on track.

GoogleInbox PlacementEmail MarketingDomain Reputationcompliance

What's Wrong With This Email?

By: Scott A. Hartley Published on: 18/09/2025

An outreach email that looks "fine" actually contains 4 major errors that tank response rates and risk your emails landing in junk. Watch the video to learn each problem and how to fix them.

Inbox PlacementEmail MarketingDomain ReputationMarketing Regulations

4 Seconds From Disaster

By: Scott A. Hartley Published on: 12/08/2025

Two drivers ignored flashing train signals and barely escaped disaster. Email marketers do the same every day—ignoring the rules until their deliverability gets crushed. Don’t be the minivan guy.

Inbox PlacementEmail MarketingDomain Reputation

Suzanne Evans' brutal truth about what's killing your results

By: Scott A. Hartley Published on: 05/05/2025

Still emailing subscribers who never click or reply? That’s like watering dead orchids—and it’s killing your email reputation. Want more eyes (and sales) from your list? Here’s what to do now.

Inbox PlacementEmail MarketingDomain ReputationRe-EngagementList Cleaning