The worst part about my weight loss journey

The worst part about my weight loss journeyBy: Scott A. Hartley Published on: 30/09/2025

After losing 14.8 lbs, I hit a plateau—just like businesses resisting new email rules. Ignoring Google's strict standards leads to rejections and lost revenue. Stay consistent with best practices to keep emails (and results) on track.

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The worst part about my weight loss journey

Will Gmail's version of its "Kiss Cam" out YOU?

Will Gmail's version of its "Kiss Cam" out YOU?By: Scott A. Hartley Published on: 22/07/2025

Caught on Kiss Cam? Cringe. Google’s about to do the same to your email habits - publicly exposing your send volume and making it easy for subscribers to unsubscribe. Want to avoid mass list churn? Read this.

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Will Gmail's version of its "Kiss Cam" out YOU?

The least funny April Fools announcement ever

The least funny April Fools announcement everBy: Scott A. Hartley Published on: 01/04/2025

“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.

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The least funny April Fools announcement ever

The "Secret Switch" That Guarantees Your Emails Land In The Primary Inbox

The "Secret Switch" That Guarantees Your Emails Land In The Primary InboxBy: Scott A. Hartley Published on: 12/02/2025

The "secret switch" hidden in your subscribers' email software that guarantees your emails in their primary inboxes.

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The "Secret Switch" That Guarantees Your Emails Land In The Primary Inbox