Will Gmail's version of its "Kiss Cam" out YOU?

Will Gmail's version of its "Kiss Cam" out YOU?By: Scott A. Hartley Published on: 22/07/2025

Caught on Kiss Cam? Cringe. Google’s about to do the same to your email habits - publicly exposing your send volume and making it easy for subscribers to unsubscribe. Want to avoid mass list churn? Read this.

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Will Gmail's version of its "Kiss Cam" out YOU?

The least funny April Fools announcement ever

The least funny April Fools announcement everBy: Scott A. Hartley Published on: 01/04/2025

“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.

EngagementMicrosoftGoogleYahooAppleInbox PlacementEmail MarketingDomain Reputation
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The least funny April Fools announcement ever

The "Secret Switch" That Guarantees Your Emails Land In The Primary Inbox

The "Secret Switch" That Guarantees Your Emails Land In The Primary InboxBy: Scott A. Hartley Published on: 12/02/2025

The "secret switch" hidden in your subscribers' email software that guarantees your emails in their primary inboxes.

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The "Secret Switch" That Guarantees Your Emails Land In The Primary Inbox

Where's Simba? (And Where Are Your Emails?)

Where's Simba? (And Where Are Your Emails?)By: Scott A. Hartley Published on: 10/12/2024

Are your emails mysteriously vanishing from inboxes? Google’s latest changes could be sneaking them into Promotions or Updates tabs. Here’s how to get them back where they belong—front and center.

EngagementGoogleInbox PlacementEmail Marketing
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Where's Simba? (And Where Are Your Emails?)