What's the secret to holiday emails that actually get opened?
By: Scott A. Hartley Published on: 25/11/2025Norwegian researchers found questions boost email performance by 140%. This holiday season, skip announcements and use questions that activate the reader’s brain and buying intent. A simple shift that can transform Black Friday results.
30K Subscribers In 2 Years With This One Strategy
By: Scott A. Hartley Published on: 18/11/2025Sophie Miller grew her list from 0 to 30K by giving LinkedIn followers a “bite of cake” - then sending them to her newsletter for the full story. A simple, brilliant way to build trust and drive email signups.
91% of people want this, but you're probably not giving it to them...
By: Scott A. Hartley Published on: 11/11/2025Only 17% of businesses use interactive emails - yet 91% of people want them. Polls, ratings, and quizzes boost engagement, fix deliverability, and reveal what to sell next. Add one this week and watch clicks (and sales) skyrocket.
Before you spend another dollar on ads ...
By: Scott A. Hartley Published on: 04/11/2025It’s 5–10X cheaper to convert existing leads, yet most chase new ones while Microsoft buries 89.6% of emails in junk. Engage new subscribers fast—within 48 hours—to fix deliverability, boost sales, and stop wasting ad spend.
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