How To Easily Test Your Offer Before You Launch (And Stop Wasting Time Creating Products Nobody Wants)
By: Scott A. Hartley Published on: 23/01/2026Stop launching offers based on guesses. This post shows how to test real purchase intent in ~30 minutes using “synthetic customers,” uncover objections, pricing issues, and demand before you build - saving time, money, and failed launches.
The part of your emails no one taught you to write
By: Scott A. Hartley Published on: 13/01/2026The P.S. is the second-most-read part of your email, yet most marketers waste it. Used right, it reinforces urgency, adds bonuses, shows social proof, and boosts clicks and conversions. Ignore it and you leave money on the table.
Why your brain sabotages your goals (even when you're motivated)
By: Scott A. Hartley Published on: 27/12/2025January goals fade fast - not because of motivation, but hidden beliefs. Drawing from Inner Excellence, this post explains how subconscious “presuppositions” shape behavior, and why reframing failure as feedback can permanently change growth and performance.
The REAL reason nobody's buying (NOT the holidays)
By: Scott A. Hartley Published on: 23/12/2025Holiday slumps aren’t the real issue why people aren't buying from you - present focus bias is. People avoid future rewards. Win by making benefits feel immediate in your emails, so buyers can picture and feel results now, not months later.
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