Scott A. Hartley

91% of people want this, but you're probably not giving it to them...

By: Scott A. Hartley Published on: 11/11/2025

Only 17% of businesses use interactive emails - yet 91% of people want them. Polls, ratings, and quizzes boost engagement, fix deliverability, and reveal what to sell next. Add one this week and watch clicks (and sales) skyrocket.

EngagementEmail MarketingConversion Optimization

Before you spend another dollar on ads ...

By: Scott A. Hartley Published on: 04/11/2025

It’s 5–10X cheaper to convert existing leads, yet most chase new ones while Microsoft buries 89.6% of emails in junk. Engage new subscribers fast—within 48 hours—to fix deliverability, boost sales, and stop wasting ad spend.

MicrosoftInbox PlacementEmail MarketingCustomer RelationshipsRevenue Growth

"But I would be in Hawaii"

By: Scott A. Hartley Published on: 28/10/2025

Roger loved his work no matter where he was - a lesson in attitude. Tanner was committed to results. By following every deliverability fix, she rebuilt her domain reputation and revived her email revenue.

Inbox PlacementEmail MarketingDomain ReputationRevenue Growth

Billy Gene roasted every marketer with this sentence

By: Scott A. Hartley Published on: 21/10/2025

At the LevelUp Summit, I was reminded to “see things differently.” If you have an email list and aren’t profiting from it, you’re not unlucky—you’re un-serious. Treat it like an investment portfolio and watch your revenue grow.

Marketing StrategyEmail MarketingPersonal Growth