25,500 seats. 3,412 showed up. What happened?

25,500 seats. 3,412 showed up. What happened?By: Scott A. Hartley Published on: 24/06/2025

FIFA’s empty stadium in Orlando wasn’t just a soccer flop - it’s a mirror of what’s happening in your business. Hidden email issues are silently killing your attendance at your events. Here's how to fix it.

Email MarketingConversion Optimization
Read more
25,500 seats. 3,412 showed up. What happened?

What this viral museum mishap means for YOUR events

What this viral museum mishap means for YOUR eventsBy: Scott A. Hartley Published on: 17/06/2025

In Italy, a man shattered a $50,000 crystal chair by sitting where he didn’t belong. Your webinars and courses deserve better. Want first access to a smarter way to fill your rooms—with the right people?

Email MarketingAudience Growth
Read more
What this viral museum mishap means for YOUR events

Missing This Tiny Detail Cost Him $570

Missing This Tiny Detail Cost Him $570By: Scott A. Hartley Published on: 10/06/2025

One missing detail in your GoHighLevel emails could cost you $53,088 per send—and most users have no idea. Don’t let a tiny oversight turn into a business-ending fine. Here’s what to check right now.

Email Marketingcompliance
Read more
Missing This Tiny Detail Cost Him $570

His email strategy sounds like a bad Tinder date

His email strategy sounds like a bad Tinder dateBy: Scott A. Hartley Published on: 01/06/2025

Sending one “value bomb” a month won’t save your email relationship. Real connection comes from consistent care. Are you showing up with love—or ghosting your list between big gestures?

EngagementEmail MarketingSubscriber Management
Read more
His email strategy sounds like a bad Tinder date