Do This With Your Own Emails

Do This With Your Own EmailsBy: Scott A. Hartley Published on: 12/09/2025

A 30-second email hack stunned my client—he realized it could be the difference between inbox and spam. I recorded a quick video breaking down this simple but powerful trick every email sender should start using immediately.

Inbox PlacementEmail Marketing
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Do This With Your Own Emails

Are you missing this opportunity on your unsubscribe page?

Are you missing this opportunity on your unsubscribe page?By: Scott A. Hartley Published on: 06/09/2025

Instead of a bland “sorry to see you go,” this smart “Exit Bribe” offers free AI tools—like a YouTube script planner, viral hooks, and a content tracker—to re-engage subscribers before they unsubscribe. And it works.

EngagementEmail MarketingSubscriber Retention
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Are you missing this opportunity on your unsubscribe page?

Texas just threw down the SMS gauntlet

Texas just threw down the SMS gauntletBy: Scott A. Hartley Published on: 02/09/2025

Texas now requires SMS marketers to register, pay fees, and post a $10K bond—fines hit $5K per violation. With SMS strangled by red tape, smart businesses double down on email, where success depends on deliverability, not state bureaucracy.

Marketing StrategyEmail MarketingMarketing Regulations
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Texas just threw down the SMS gauntlet

She's "fixing" the wrong things

She's "fixing" the wrong thingsBy: Scott A. Hartley Published on: 26/08/2025

Cracker Barrel wasted $700M fixing the wrong problem - just like coaches ignoring spam issues killing their revenue. If your emails don’t reach inboxes, open rates and sales vanish. Fix your foundation first, not just the “decorations.”

Inbox PlacementMarketing StrategyEmail Marketing
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She's "fixing" the wrong things