Scott A. Hartley

Why free lead magnets suck

By: Scott A. Hartley Published on: 09/12/2025

Paid lead magnets beat freebies. Free PDFs attract non-buyers, while low-ticket live trainings filter serious prospects. Charge for solving one problem and watch your list quality and sales rise.

Email MarketingAudience GrowthRevenue Growth

Most ridiculous Thanksgiving feud ever?

By: Scott A. Hartley Published on: 02/12/2025

Families fight over anything at Thanksgiving - just like marketers fight over email length. Short vs long? Both “gurus” swear they’re right. Reality: mobile readers skim, audiences differ, and testing always wins. Ignore the debates. Write what converts.

Email MarketingContent StrategyConversion Optimization

What's the secret to holiday emails that actually get opened?

By: Scott A. Hartley Published on: 25/11/2025

Norwegian researchers found questions boost email performance by 140%. This holiday season, skip announcements and use questions that activate the reader’s brain and buying intent. A simple shift that can transform Black Friday results.

Email MarketingHoliday Sales StrategiesConversion Optimization

30K Subscribers In 2 Years With This One Strategy

By: Scott A. Hartley Published on: 18/11/2025

Sophie Miller grew her list from 0 to 30K by giving LinkedIn followers a “bite of cake” - then sending them to her newsletter for the full story. A simple, brilliant way to build trust and drive email signups.

Email MarketingContent StrategyAudience Growth