Most ridiculous Thanksgiving feud ever?

Most ridiculous Thanksgiving feud ever?By: Scott A. Hartley Published on: 02/12/2025

Families fight over anything at Thanksgiving - just like marketers fight over email length. Short vs long? Both “gurus” swear they’re right. Reality: mobile readers skim, audiences differ, and testing always wins. Ignore the debates. Write what converts.

Email MarketingContent StrategyConversion Optimization
Most ridiculous Thanksgiving feud ever?

What's the secret to holiday emails that actually get opened?

What's the secret to holiday emails that actually get opened?By: Scott A. Hartley Published on: 25/11/2025

Norwegian researchers found questions boost email performance by 140%. This holiday season, skip announcements and use questions that activate the reader’s brain and buying intent. A simple shift that can transform Black Friday results.

Email MarketingHoliday Sales StrategiesConversion Optimization
What's the secret to holiday emails that actually get opened?

30K Subscribers In 2 Years With This One Strategy

30K Subscribers In 2 Years With This One Strategy By: Scott A. Hartley Published on: 18/11/2025

Sophie Miller grew her list from 0 to 30K by giving LinkedIn followers a “bite of cake” - then sending them to her newsletter for the full story. A simple, brilliant way to build trust and drive email signups.

Email MarketingContent StrategyAudience Growth
30K Subscribers In 2 Years With This One Strategy

91% of people want this, but you're probably not giving it to them...

91% of people want this, but you're probably not giving it to them...By: Scott A. Hartley Published on: 11/11/2025

Only 17% of businesses use interactive emails - yet 91% of people want them. Polls, ratings, and quizzes boost engagement, fix deliverability, and reveal what to sell next. Add one this week and watch clicks (and sales) skyrocket.

EngagementEmail MarketingConversion Optimization
91% of people want this, but you're probably not giving it to them...