
Families fight over anything at Thanksgiving - just like marketers fight over email length. Short vs long? Both “gurus” swear they’re right. Reality: mobile readers skim, audiences differ, and testing always wins. Ignore the debates. Write what converts.
Norwegian researchers found questions boost email performance by 140%. This holiday season, skip announcements and use questions that activate the reader’s brain and buying intent. A simple shift that can transform Black Friday results.
Sophie Miller grew her list from 0 to 30K by giving LinkedIn followers a “bite of cake” - then sending them to her newsletter for the full story. A simple, brilliant way to build trust and drive email signups.
Only 17% of businesses use interactive emails - yet 91% of people want them. Polls, ratings, and quizzes boost engagement, fix deliverability, and reveal what to sell next. Add one this week and watch clicks (and sales) skyrocket.
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