This kept coming up in my private calls last week
Something interesting kept popping up in my private consulting calls and online conversations last week.
These smart, successful people were struggling with their email marketing.
And they were focused on important stuff...
Like sending reputation...
Email health scores...
Getting out of the promo tab...
All valid concerns.
But they were overlooking the ONE element that fixes ALL of those things...
ENGAGEMENT.
(And by engagement, I mean people opening your emails... clicking your links... and responding to what you send them.)
Email marketing generates $42 for every $1 you spend.
That's not my opinion.
That's cold hard data.
But only when people actually engage with your emails.
Google, Microsoft, Apple, Yahoo...
They're ALL making 2025 the year of engagement.
And when you nail this ONE thing...
When you get people consistently opening, clicking, and replying...
Something magical happens.
Your sending reputation improves...
Your email health scores climb...
Your inbox placement gets better...
Because the mailbox providers LOVE seeing real humans taking real action on your emails.
It all comes from putting the right content in front of the right people.
No more shotgun approach of blasting everyone with the same message.
Let your subscribers tell you what THEY want to receive. What they're interested in.
Give them control...
Invite them into a conversation...
And watch your engagement soar.
Because when someone actively CHOOSES to receive certain content...
They're WAY more likely to engage with it.
I put together two resources to help:
The Open Rate Maximizer Checklist
The Primary Placement Guide
You can grab them here.
Some of you already HAVE these resources.
These strategies work.
But only if you USE them.
Speaking of taking action...
Next Friday (March 14) at 4pm Eastern...
I'm hosting the next monthly Open Office Hours call.
For people who are done playing around...
And want to learn exactly how to boost their engagement rates.
Bring your questions.
Bring your challenges.
And let's solve this together.
If you're committed to making real changes to get real results...
Because once you nail engagement...
Many of your email marketing problems solve themselves.
