Billy Gene roasted every marketer with this sentence

Billy Gene roasted every marketer with this sentenceBy: Scott A. Hartley Published on: 21/10/2025

At the LevelUp Summit, I was reminded to “see things differently.” If you have an email list and aren’t profiting from it, you’re not unlucky—you’re un-serious. Treat it like an investment portfolio and watch your revenue grow.

Marketing StrategyEmail MarketingPersonal Growth
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Billy Gene roasted every marketer with this sentence

These smart kids almost walked away from easy money

These smart kids almost walked away from easy moneyBy: Scott A. Hartley Published on: 07/10/2025

High school entrepreneurs almost skipped a golden sales opportunity—just like businesses ignoring their email lists. Most reach only a fraction of subscribers, leaving big revenue behind. Fix gaps now or keep bleeding cash into the holidays.

Marketing StrategyEmail Marketing
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These smart kids almost walked away from easy money

Texas just threw down the SMS gauntlet

Texas just threw down the SMS gauntletBy: Scott A. Hartley Published on: 02/09/2025

Texas now requires SMS marketers to register, pay fees, and post a $10K bond—fines hit $5K per violation. With SMS strangled by red tape, smart businesses double down on email, where success depends on deliverability, not state bureaucracy.

Marketing StrategyEmail MarketingMarketing Regulations
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Texas just threw down the SMS gauntlet

She's "fixing" the wrong things

She's "fixing" the wrong thingsBy: Scott A. Hartley Published on: 26/08/2025

Cracker Barrel wasted $700M fixing the wrong problem - just like coaches ignoring spam issues killing their revenue. If your emails don’t reach inboxes, open rates and sales vanish. Fix your foundation first, not just the “decorations.”

Inbox PlacementMarketing StrategyEmail Marketing
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She's "fixing" the wrong things