Marketing Strategy

How To Easily Test Your Offer Before You Launch (And Stop Wasting Time Creating Products Nobody Wants)

By: Scott A. Hartley Published on: 23/01/2026

Stop launching offers based on guesses. This post shows how to test real purchase intent in ~30 minutes using “synthetic customers,” uncover objections, pricing issues, and demand before you build - saving time, money, and failed launches.

Marketing StrategyAudience Research

Billy Gene roasted every marketer with this sentence

By: Scott A. Hartley Published on: 21/10/2025

At the LevelUp Summit, I was reminded to “see things differently.” If you have an email list and aren’t profiting from it, you’re not unlucky—you’re un-serious. Treat it like an investment portfolio and watch your revenue grow.

Marketing StrategyEmail MarketingPersonal Growth

These smart kids almost walked away from easy money

By: Scott A. Hartley Published on: 07/10/2025

High school entrepreneurs almost skipped a golden sales opportunity—just like businesses ignoring their email lists. Most reach only a fraction of subscribers, leaving big revenue behind. Fix gaps now or keep bleeding cash into the holidays.

Marketing StrategyEmail Marketing

Texas just threw down the SMS gauntlet

By: Scott A. Hartley Published on: 02/09/2025

Texas now requires SMS marketers to register, pay fees, and post a $10K bond—fines hit $5K per violation. With SMS strangled by red tape, smart businesses double down on email, where success depends on deliverability, not state bureaucracy.

Marketing StrategyEmail MarketingMarketing Regulations