Marketing Strategy

These smart kids almost walked away from easy money

By: Scott A. Hartley Published on: 07/10/2025

High school entrepreneurs almost skipped a golden sales opportunity—just like businesses ignoring their email lists. Most reach only a fraction of subscribers, leaving big revenue behind. Fix gaps now or keep bleeding cash into the holidays.

Marketing StrategyEmail Marketing

Texas just threw down the SMS gauntlet

By: Scott A. Hartley Published on: 02/09/2025

Texas now requires SMS marketers to register, pay fees, and post a $10K bond—fines hit $5K per violation. With SMS strangled by red tape, smart businesses double down on email, where success depends on deliverability, not state bureaucracy.

Marketing StrategyEmail MarketingMarketing Regulations

She's "fixing" the wrong things

By: Scott A. Hartley Published on: 26/08/2025

Cracker Barrel wasted $700M fixing the wrong problem - just like coaches ignoring spam issues killing their revenue. If your emails don’t reach inboxes, open rates and sales vanish. Fix your foundation first, not just the “decorations.”

Inbox PlacementMarketing StrategyEmail Marketing

Why I did a happy dance this morning

By: Scott A. Hartley Published on: 29/07/2025

Lost 3 pounds in 2 weeks—not because I tried harder, but because I hired someone who knew what I didn’t. Your email list is no different. Want faster results without spinning your wheels? Read this.

EngagementMarketing StrategyEmail Marketing