Why Ryan only wrestles 157-pounders

Why Ryan only wrestles 157-poundersby: Scott A. HartleyPublished on: 16/12/2025

Email marketers ignore “weight classes” by sending the same message to everyone. Segmenting by subscriber behavior - new, engaged, buyers, or cold - matches the right message to the right people and dramatically improves results.

Email MarketingSegmentationConversion Optimization
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Why Ryan only wrestles 157-pounders

This kept coming up in my private calls last week

This kept coming up in my private calls last weekby: Scott A. HartleyPublished on: 04/03/2025

Struggling with email deliverability? Open rates slipping? The fix isn’t technical—it’s something simple that most marketers overlook.

Inbox PlacementMarketing StrategyEmail MarketingDomain ReputationSegmentationRe-Engagement
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This kept coming up in my private calls last week

Why Your HOT List Suddenly Went Cold

Why Your HOT List Suddenly Went Coldby: Scott A. HartleyPublished on: 04/02/2025

If your email engagement is slipping, it’s not just the algorithm—it could be list fatigue. Your audience’s needs are constantly shifting. Want to stay relevant and keep them hooked? Here’s how.

EngagementEmail MarketingContent StrategySegmentation
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Why Your HOT List Suddenly Went Cold