FIFA low attendance

25,500 seats. 3,412 showed up. What happened?

June 24, 20252 min read

My friend CJ lives and breathes soccer.

So when he told me about the FIFA Club World Cup disaster last Tuesday, I knew something major had happened.

Inter&Co Stadium in Orlando stands proud as a temple to soccer. Built for 25,500 passionate fans, it's where crowd roars typically shake the foundations

But on this day, you could hear individual conversations echo across the empty seats.

Only 3,412 fans showed up.

Now some tournament games packed stadiums to capacity. The Rose Bowl and Hard Rock Stadium buzzed with electric energy and passionate fans.

Those vacant seats weren't just a FIFA problem...

They exposed a pattern I've seen hundreds of times in coaching businesses.

From virtual workshops to live events, these invisible conversion killers operate 24/7, leaving seats empty while the coaches remain unaware.

Even coaches with 5,000+ subscriber lists - names you'd recognize and respect - struggle with this exact problem.

When I investigate their email systems, I consistently find 6 to 20 conversion killers silently destroying their attendance rates.

If these seasoned pros haven't spotted these problems ... what's happening in your email systems right now?

> Every empty seat in your webinar represents someone who needed your help but never got the chance.

> Every no-show for your workshop means someone missing their breakthrough moment.

> Every unfilled spot in your program equals a transformation that never happened.

I've developed a precision system for hunting down these digital assassins and eliminating them from your email systems.

On July 8 & 9, I'm sharing this system with a small group of action-takers in the beta launch of Fill Your Rooms Quickstart.

If you're tired of wondering why your rooms aren't always full...

If you're ready to turn your email list into a reliable room-filling machine...

Take a look:

==> Get the Fill Your Rooms Quickstart details

There are 100 ways to get email marketing wrong and just a handful of ways to get it right. My clients hire me to find the right ones for their business.

Scott A. Hartley

There are 100 ways to get email marketing wrong and just a handful of ways to get it right. My clients hire me to find the right ones for their business.

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