What this viral museum mishap means for YOUR events

So there's this wild story that came out of Italy last week.

A couple at the Palazzo Maffei museum in Verona just destroyed a $50,000 crystal chair. Like, completely wrecked it.

The security footage tells the whole embarrassing story.

While his companion was posing near the artwork - a delicate Swarovski crystal-covered chair inspired by Van Gogh's paintings - this dude decided to actually sit on it.

A piece covered in HUNDREDS of crystals.

The chair immediately collapsed under his weight. He stumbled, tried to catch himself, and then they both rushed out of the room like teenagers who just broke mom's favorite vase.

The museum spent days trying to restore this masterpiece. And somehow, they pulled it off.

This got me thinking about your rooms.

Your webinars. Your masterclasses. Your workshops. Your courses.

The spaces you create to serve your people and deliver transformation.

You're filling seats. But we both know there's room for more magic.

I've been working on something special. A way to help coaches and course creators like you optimize their room-filling strategy.

To turn good attendance into packed houses.

I can't share all the details just yet.

But if you want to be first to know when this drops, email [email protected] with the word "CHAIRS" and I'll make sure you're on the inside track.

Because unlike that museum piece, your seats SHOULD be filled.

Just with the right people.

The museum said restoring that chair was a nightmare. But they did it. Just like we're about to do with your attendance - but this will be much easier. 😉

Email [email protected] with the word "CHAIRS" if you want first dibs when my new creation drops.