Missing This Tiny Detail Cost Him $570

John Landry thought he was making a smart decision - taking the express lane to beat traffic on his family camping trip to Virginia.

He even saw the sign that said "Higher Toll for Larger Vehicles."

No big deal, right? Maybe an extra 20 or 30 bucks for his RV.

That's what any normal person would think.

Then the bill hit.

$569.50.

For one trip.

His wife Julia said it perfectly: "It's outrageous. It was unbelievable."

When John tried to fight it, the toll company basically laughed at him.

It turns out their "rules" allow them to charge RVs up to seven times the regular rate. But that tiny detail wasn't posted anywhere obvious.

This reminds me of something I see happening with GoHighLevel users every single day.

Many of them are unknowingly risking everything because of one missing detail.

The Federal Trade Commission requires every marketing email to include your physical mailing address.

Sounds trivial, doesn't it?

But missing this one element could cost you $53,088 per email.

And just like that toll company didn't care that John "didn't know" about their crazy RV rates...

The FTC won't care that you didn't know about this requirement, or that you inadvertently forgot to include it.

I see this mistake in almost every email sent from a GoHighLevel account - because unlike most other email marketing platforms, GoHighLevel doesn't automatically insert your business information into your emails.

Most people assume their tech team or VA handled it.

Just like John assumed that "Higher Toll" sign couldn't possibly mean a $570 charge.

But while John only got charged for one trip, the FTC can look back at every email you've ever sent and penalize you for each one!

Your total fine could bankrupt your business overnight.

The solution is simple though.

Check your GoHighLevel email templates right now.

Look for your physical mailing address in the footer.

If it's not there, add it immediately.

And use it in every email moving forward.

Because some conversion killers don't just hurt sales...

They can destroy everything you've worked so hard to build.