His email strategy sounds like a bad Tinder date

"Baby, I love you so much. I want to dedicate an entire day to showing you just how special you are to me," he whispered with their hands clasped together.

"We'll start our morning at that fancy downtown café. You know the one - where the coffee aroma hits you before you even open the door. Where those eggs benedict make your eyes roll back in pure bliss.

"From there, we're off on your dream shopping spree. That designer outfit you've been drooling over every time we walk past the store? It's all yours baby.

"Then straight to the spa for a couples massage. Every muscle turning to butter. Getting those tired feet pampered like royalty.

"For dinner, I pulled strings at that exclusive steakhouse downtown. The one where the dry-aged ribeye dissolves on your tongue like cotton candy.

"Then I've got us front row tickets to none other than your favorite band. Bass thumping through your chest. Dancing like nobody's watching."

"And when we get home... well... let's just say the bed's getting a workout."

"But the other 29 days of the month? You're sleeping alone in a cold bed.

"No good morning kisses. No help folding that mountain of laundry. No one to split the dishes with. No random hugs from behind while you're cooking. No Netflix cuddles. No texts during your lunch break.

"Nothing but empty rooms and silence until our magical day rolls around again next month."

Can you hear the slap across the cheek followed by the door slamming?

This isn't just some random story I cooked up.

Last week, I heard something that hit exactly like this tale of twisted love.

I consulted with the new marketing director at a company who's subscribers haven't been engaging quite as well recently with their emails.

Now this guy's a smart dude - definitely not a novice in marketing.

But he dropped a bomb that made my jaw hit the floor.

His solution: completely stop sending their bi-weekly nurture emails.

Instead, replace them with one monthly "value bomb" newsletter.

"We want our brand perception to be that we provide more value than we're asking for."

By ghosting their subscribers 29 days out of every month?

Just like our wannabe Romeo up there.

Sure, this newsletter would be stacked. Videos. Industry tips. Pure gold content.

But c'mon ... that's like thinking one Rolex makes up for a month of empty promises.

Real relationships are built in the frequent touches. The small moments.

It's the good morning text.

The random check-in.

The surprise flowers.

Your ride-or-die people aren't the ones who show up once a month with grand gestures.

They're the ones in your corner. Day after day. Rain or shine.

Your email list is the same thing.

These aren't just records in your CRM.

They're humans. With hopes. Dreams. Problems they're trying to solve.

They need consistent love.

Regular reminders that you've got their back.

Take a hard look at your email game.

Are you the partner who shows up daily with fresh coffee?

Or the one trying to make up for weeks of silence with a fancy dinner?

Because your subscribers can smell that BS from a mile away.

And they're already reaching for the unsubscribe button.

Don't let that be you.