Suzanne Evans' brutal truth about what's killing your results

I stumbled across Suzanne Evans' Facebook reel yesterday.

She stood there, staring at a lifeless orchid on her wall.

What came out of her mouth next stopped me cold.

Four simple words that perfectly explain why I and so many small business owners often feel frustrated with the lack of results from our marketing efforts.

Take just 39 seconds to watch her video, then read below to see how this directly impacts your email marketing profits.

Now you see why that hit me so hard.

Suzanne's orchid wisdom connects directly to Google's ruthless new email communication rules.

Google now closely monitors which subscribers click and reply to your emails. And the ones who never interact are your dead orchids.

If you keep "watering" these unresponsive contacts, Google will downgrade your domain reputation.

This isn't theoretical.

Two of my clients recently got slapped by Google about exactly this.

Perfect sending practices. No spam complaints. No bounces. Nothing wrong except one thing...

They refused to prune their unengaged contacts despite my monthly warnings in their Hit The Inbox™ reports.

Boom! Their domain reputation took a hit.

What happens when Google downgrades your domain reputation?

Your emails start vanishing.

Not just your marketing messages – even your critical 1-to-1 business communications get buried in promotions tabs or spam folders.

Some never arrive at all.

Your revenue opportunities disappear into the digital void.

The solution mirrors Suzanne's advice: Stop watering dead plants.

Remove subscribers who haven't opened, clicked or replied in months.

Yes, your list numbers will drop. But the people who actually see your messages (and buy your stuff!) will multiply.

A smaller, thriving garden will always outperform a massive field of dead orchids.