"Scott, are you ok?"

Mother nature taught me a brutal lesson about ignoring warning signs last Thursday.

I was deep in my zone, recording videos for my new Hit The Inbox™ Foundations Masterclass. Weather forecasters predicted some heavy rain, strong winds, maybe hail.

Nothing too wild for an Indiana spring day.

The storm hit around 3:30 pm. Rain pounding against my office window. Wind howling. Hail battering the roof.

But I kept filming.

At 3:59 pm, my phone blasted a tornado warning.

Without missing a beat, I silenced it and pushed forward with my 5th video. After all, I had work to finish.

Then the messages started flooding in.

Friends asking if I was alive. Checking if I was safe.

That's when reality hit: A tornado had carved out a 1.18-mile path of destruction just 1/4 mile from where I sat ... casually recording my videos.

No tornados were even predicted that day. Just your typical severe thunderstorms. Nothing to worry about.

Until suddenly ... everything changed.

This whole experience reminded me of how most business owners handle their email marketing. They fall into a dangerous pattern of assumed safety.

They see a few people clicking their links. Maybe getting some replies. Everything seems fine on the surface.

Just like I thought everything was fine while filming my videos.

But behind the scenes Google, Microsoft, Apple, and Yahoo are watching how your subscribers interact with every email you send.

They're measuring who opens them.

Taking note of who clicks your links and who's taking the time to reply.

Based on these interactions, they assign your domain a reputation score. And that score determines whether your emails land in prime inbox real estate ... or get buried in spam folders where they'll never see daylight.

Some of my clients react like I did when that tornado warning blared - they ignore the alerts in their monthly reports and keep pushing forward with "business as usual."

Others don't see the value in having expert eyes monitoring their domain reputation and blocklist status.

They figure since nothing bad has happened yet, they're in the clear. (And send an email asking to cancel.)

Fatal mistake.

Because unlike that tornado that gave us zero warning ...

I can actually spot these email problems brewing before they devastate your business.

Those Hit The Inbox™ monthly reports aren't just data dumps. They're your early warning system.

Don't silence them like I silenced that tornado alert.

And if you're not yet a Hit The Inbox™ client...

The email landscape is growing more turbulent by the day. Mailbox providers are tightening requirements faster than Indiana weather changes.

>> Request your Hit The Inbox™ Audit now.

Let's check your foundation before the storm hits.

Because just like with severe weather - prevention beats disaster recovery every single time.