"But I would be in Hawaii"

I read a story about a guy named Roger who hung wallpaper for a living.

Roger was always happy. Bouncing around worksites, singing under his breath, annoying everyone with his relentless positivity.

Someone finally asked him what he'd do if he could do anything in the world.

Without hesitation, he exclaimed, "I would go to Hawaii ... and hang wallpaper!"

"But you'd be stuck inside looking at wallpaper all day. How would you even know you were in Hawaii?" his friend protested.

Roger's response said everything: "But I would be in Hawaii."

Roger found joy in his work because he understood something most people miss. When you love what you do, everything changes.

I find my joy working with clients like Tanner who see email as a revenue engine that funds their goals and dreams - not as another evil task on their to-do list.

Six weeks ago, she came to me with a domain reputation so bad that Google buried her emails in spam folders.

Tanner understood the investment of time, effort, and money she would have to make. And she knew it would pay off.

She happily followed my guidance. Every single suggestion I made, she implemented immediately. No pushback and no excuses.

Then something incredible happened on day 28.

Google upgraded her domain reputation from low to medium - a transformation that typically takes months, not weeks. Her engagement rates started climbing steadily. More emails were landing in inboxes.

Last week, I analyzed her daily emails and gave her detailed feedback on content strategy. Her response tells you everything about why she's succeeding:

"Hey Scott, this is super helpful. I love these ideas for mixing up the content. I can definitely see how keeping things too similar might cause people to tune out.

"I'm excited to try some of these suggestions and see how they perform. Thanks for digging into this and providing such actionable feedback."

Can you see why I'm exhilarated to work with clients like Tanner?

If you're serious about optimizing your email revenue before year-end, or if you know someone who is, I've opened 2 spots for private clients between now and December. Let's talk!