Why free lead magnets suck

Why free lead magnets suckBy: Scott A. Hartley Published on: 09/12/2025

Paid lead magnets beat freebies. Free PDFs attract non-buyers, while low-ticket live trainings filter serious prospects. Charge for solving one problem and watch your list quality and sales rise.

Email MarketingAudience GrowthRevenue Growth
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Why free lead magnets suck

Before you spend another dollar on ads ...

Before you spend another dollar on ads ...By: Scott A. Hartley Published on: 04/11/2025

It’s 5–10X cheaper to convert existing leads, yet most chase new ones while Microsoft buries 89.6% of emails in junk. Engage new subscribers fast—within 48 hours—to fix deliverability, boost sales, and stop wasting ad spend.

MicrosoftInbox PlacementEmail MarketingCustomer RelationshipsRevenue Growth
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Before you spend another dollar on ads ...

"But I would be in Hawaii"

"But I would be in Hawaii"By: Scott A. Hartley Published on: 28/10/2025

Roger loved his work no matter where he was - a lesson in attitude. Tanner was committed to results. By following every deliverability fix, she rebuilt her domain reputation and revived her email revenue.

Inbox PlacementEmail MarketingDomain ReputationRevenue Growth
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"But I would be in Hawaii"