The part of your emails no one taught you to write
by: Scott A. HartleyPublished on: 13/01/2026The P.S. is the second-most-read part of your email, yet most marketers waste it. Used right, it reinforces urgency, adds bonuses, shows social proof, and boosts clicks and conversions. Ignore it and you leave money on the table.
The REAL reason nobody's buying (NOT the holidays)
by: Scott A. HartleyPublished on: 23/12/2025Holiday slumps aren’t the real issue why people aren't buying from you - present focus bias is. People avoid future rewards. Win by making benefits feel immediate in your emails, so buyers can picture and feel results now, not months later.
Why Ryan only wrestles 157-pounders
by: Scott A. HartleyPublished on: 16/12/2025Email marketers ignore “weight classes” by sending the same message to everyone. Segmenting by subscriber behavior - new, engaged, buyers, or cold - matches the right message to the right people and dramatically improves results.
Most ridiculous Thanksgiving feud ever?
by: Scott A. HartleyPublished on: 02/12/2025Families fight over anything at Thanksgiving - just like marketers fight over email length. Short vs long? Both “gurus” swear they’re right. Reality: mobile readers skim, audiences differ, and testing always wins. Ignore the debates. Write what converts.
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