The part of your emails no one taught you to write

Everyone obsesses over subject lines.

Which makes sense. If recipients don't open, nothing else matters.

But here's what's wild - the P.S. is the second-most-read part of your email. It's also probably the piece you slap on without thinking.

Most people either skip it entirely or throw in some weak "hope this helps!" garbage.

Your P.S. is prime real estate. It's where you can drop copy that gets your subscribers to actually DO something.

Try out these uses:

• Use it to restate your deadline. "P.S. This closes midnight tonight" hits different when they're skimming.

• Drop a bonus they didn't see coming. Something that makes them think "wait, there's more?"

• Paint the picture of what they're missing. Not in a sleazy way, but real talk about the cost of doing nothing.

• And social proof works here too. A quick win from someone like them seals the deal.

Think of it as your closer whispering one final thing in their ear before they walk away.

Use it right, and you'll see your conversions (and clicks!) jump.

Ignore it, and you're throwing money away.

P.S. Even if your emails are working, you're leaving $630 to $4,750 on the table with every send. I'll dig through your campaigns and find the 5-7 profit-killers (weak subject lines, unengaging copy, CTAs that don't drive clicks, design mistakes) costing you sales — then hand you a step-by-step fix-it plan you can use immediately. Schedule a call to find your hidden money.