The REAL reason nobody's buying (NOT the holidays)
Many entrepreneurs think the holidays are are killing their sales right now.
Sure, people are distracted by holiday parties, family chaos, and last-minute shopping.
The truth is ...
Your customers were ALREADY ignoring your future-focused offers...even BEFORE the holidays.
Behavioral scientists call it "present focus bias" - and it's the reason people choose $100 today over $110 next week.
The brain HATES waiting for rewards.
So if you're selling insurance, retirement planning, education, weight loss, or anything that doesn't pay off immediately, you're fighting two battles:
Holiday distraction (temporary)
Present focus bias (permanent)
There's a strategy, though, that can overcome BOTH obstacles...
Stop talking about future benefits and start making people FEEL those benefits RIGHT NOW.
Check out how these companies do it:
Mass Mutual doesn't say "save for retirement." They ask: "You control your money now. Do you want retirement to change that?" (Ouch. I can feel that loss TODAY.)
Southern New Hampshire University shows graduation footage and asks: "Can you picture yourself on stage?" (Now I'm not thinking about 4 years of classes. I'm feeling that graduation moment RIGHT NOW.)
Ally Bank states: "We asked future you if you wanted more money. You said yes." (They just made future me real. And present me wants to help him out.)
See how they brought the future reward into the present moment?
If you're sending any promo emails between now and the new year, pick ONE email and rewrite it so people can picture, feel, or imagine themselves enjoying your product TODAY.
Not in 6 months. Not after the holidays.
RIGHT NOW.
January won't magically fix this problem. Present focus bias doesn't take a vacation.
Because if someone can't picture themselves using your product, they won't buy it.
Not during the holidays.
Not ever.
