Most ridiculous Thanksgiving feud ever?

People will throw down over ANYTHING. Even when there's zero chance of being right.

A survey of 4,000 Americans gave a glimpse into some of the tension that surfaces around the Thankgiving feast.

One family got into a screaming match over who Prince winked at during a concert in the 80s.

Another got into a squabble over a broken vase from 35 years ago.

It's no different in the marketing world. Gurus will argue over the silliest things.

Like with email length.

One side swears SHORT is the only way. "Three sentences or they're gone!"

The other camp demands you go LONG. "Tell the whole story or don't bother!"

Both act like they've cracked the code.

Studies show 5 to 125 words get the most opens and clicks.

People are slammed. They skim. They want it fast.

But some audiences will read every single word of a 2,000-word email and beg for more.

Mobile is where it gets brutal.

That "short" email you wrote on your laptop turns into a novel on mobile. Your buy button gets buried deeper than Jimmy Hoffa.

Mobile users scroll like they're on TikTok. Fast. Ruthless. Two seconds to decide if you're worth their time.

So what actually works?

Test both. Run short vs long. Watch your click-through rates. Check how far people scroll before they bail.

Then do more of what wins.

Stop overthinking it.

Write what converts.

And if some guru wants to argue about word counts ... let them fight over imaginary Prince winks while you count your money.