Most ridiculous Thanksgiving feud ever?
By: Scott A. Hartley Published on: 02/12/2025Families fight over anything at Thanksgiving - just like marketers fight over email length. Short vs long? Both “gurus” swear they’re right. Reality: mobile readers skim, audiences differ, and testing always wins. Ignore the debates. Write what converts.
30K Subscribers In 2 Years With This One Strategy
By: Scott A. Hartley Published on: 18/11/2025Sophie Miller grew her list from 0 to 30K by giving LinkedIn followers a “bite of cake” - then sending them to her newsletter for the full story. A simple, brilliant way to build trust and drive email signups.
The gag order made everyone MORE obsessed
By: Scott A. Hartley Published on: 05/08/2025A chilling documentary exposed something powerful: when information is withheld, curiosity skyrockets. Want your next launch to have that same magnetic pull? Here’s how to build suspense that fills your rooms.
The Lady Who Makes $18,900/Month Writing About Corn
By: Scott A. Hartley Published on: 18/02/2025A struggling blogger turned 700 email subscribers into $18,900/month—no courses, no ads, just emails. Most businesses leave serious money on the table. Want to see how much you’re missing? Use this calculator.
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