The part of your emails no one taught you to write

The part of your emails no one taught you to writeby: Scott A. HartleyPublished on: 13/01/2026

The P.S. is the second-most-read part of your email, yet most marketers waste it. Used right, it reinforces urgency, adds bonuses, shows social proof, and boosts clicks and conversions. Ignore it and you leave money on the table.

Email MarketingContent StrategyConversion Optimization
Read more
The part of your emails no one taught you to write

Most ridiculous Thanksgiving feud ever?

Most ridiculous Thanksgiving feud ever?by: Scott A. HartleyPublished on: 02/12/2025

Families fight over anything at Thanksgiving - just like marketers fight over email length. Short vs long? Both “gurus” swear they’re right. Reality: mobile readers skim, audiences differ, and testing always wins. Ignore the debates. Write what converts.

Email MarketingContent StrategyConversion Optimization
Read more
Most ridiculous Thanksgiving feud ever?

30K Subscribers In 2 Years With This One Strategy

30K Subscribers In 2 Years With This One Strategy by: Scott A. HartleyPublished on: 18/11/2025

Sophie Miller grew her list from 0 to 30K by giving LinkedIn followers a “bite of cake” - then sending them to her newsletter for the full story. A simple, brilliant way to build trust and drive email signups.

Email MarketingContent StrategyAudience Growth
Read more
30K Subscribers In 2 Years With This One Strategy

The gag order made everyone MORE obsessed

The gag order made everyone MORE obsessedby: Scott A. HartleyPublished on: 05/08/2025

A chilling documentary exposed something powerful: when information is withheld, curiosity skyrockets. Want your next launch to have that same magnetic pull? Here’s how to build suspense that fills your rooms.

EngagementEmail MarketingContent Strategy
Read more
The gag order made everyone MORE obsessed