30K Subscribers In 2 Years With This One Strategy
You're attending a party and someone offers you the most incredible-looking slice of chocolate cake you've ever seen.
You take one bite.
Rich chocolate melts across your tongue... followed by this perfect hint of sea salt that makes your eyes roll back.
But then... they take the plate away.
"Want more? You'll have to come to my bakery tomorrow."
Annoying? Maybe.
But are you going to that bakery? You'd probably camp out front if you had to.
This is exactly what Sophie Miller did to grow her email list from zero to 30,000 subscribers in just two years.
I caught her presentation at a recent conference, and I couldn't stop thinking about how simple yet brilliant it was.
Here's how it works:
Every Friday on LinkedIn (where she has 200K+ followers), Sophie posts marketing insights. But she only gives PART of the story.
She'll share 3-4 key points about a new Instagram algorithm change or TikTok trend. Enough to be genuinely helpful. Enough to make you think "this girl knows her stuff."
But not enough to satisfy your curiosity completely.
Then, at the end of her post, she makes her invite - "Want the full analysis? Get it in my Thursday newsletter."
It's psychological genius.
She's not withholding value to be a jerk. She's giving you a taste that makes you crave the whole meal.
As a result, her email newsletter gets 20,000 readers every single week. And 500 of those readers became paying members of her community.
Here's how you can steal this strategy:
Pick your best content platform (where your audience hangs out)
Share 60-70% of your insight - enough to be helpful, not enough to be complete
Save the "so what does this mean for YOU or YOUR business?" part for your email
End with a simple call-to-action pointing to your newsletter
The beauty is you're building trust with EVERYONE who sees your content, not just your subscribers. But you're giving your email community the VIP treatment.
Sophie calls it her "bite of cake" strategy.
I call it brilliant.
What's your best insight this week that you could turn into a "bite of cake" post?
