The "Prune & Profit Secret" Nobody Talks About

The changing seasons forced me to face reality this weekend.

Down in my basement armoire were the winter clothes I'd stored away last spring.

As I brought up sweaters and long-sleeve shirts to replace my summer wear, I realized something...

Several of these tops didn't fit anymore. Others just weren't my style.

But I'd been hanging onto them anyway – you know, just in case.

Standing there, holding those clothes, it hit me...

We do the same thing with our email lists.

We cling to subscribers who haven't opened our emails in months (or years).

We keep them around "just in case" they suddenly become engaged.

But ...

Just like those ill-fitting sweaters taking up valuable closet space, these inactive subscribers are doing more harm than good.

When you're carrying thousands of inactive subscribers, you're not just wasting money.

You're diluting your message.

And possibly killing your sales potential.

The solution?

It's what I call the "Prune & Profit" method.

I'm talking about sending a carefully crafted email that gets people to either show they're still interested... or kindly show them the door.

On this page are screenshots of a real-world example - an email I recently received that masterfully accomplished this task.

The message was crystal clear, the options were simple, and (bonus points) the confirmation page even made me smile.

But here's the crucial part...

Don't blast this to everyone at once.

Start small with subscribers who haven't engaged in 30-60 days. Then gradually work through your list.

Keep nurturing your most engaged subscribers - and the ones who re-engage - weekly.

Remember: A smaller, engaged list will always outperform a bloated, unresponsive one.

Make yours lean and mighty.