She's "fixing" the wrong things

You've likely seen the Cracker Barrel drama plastered all over LinkedIn, Facebook, and even national news, {{contact.first_name}}.

Even Steak 'n Shake piled on by creating a meme with Cracker Barrel's new logo that said "Fire the CEO."

If you missed it, here's the cliff notes ...

Cracker Barrel torched $700 million trying to fix problems that don't exist.

They have decent brand recognition and 56 years of equity in loyal customers.

But their profit margins sit at a pathetic 1.5%.

Instead of fixing the REAL problem, they're spending $700 million on a makeover.

"Decluttering" dining rooms, revamping the menu and other changes aimed at updating a brand long rooted in nostalgia.

Their stock dropped 12% overnight.

Which brings me to three conversations I had this week ...

With a speaker coach, a business strategist, and a webinar expert.

All are highly successful and profitable.

Every single one has the SAME problem - their emails are going to spam.

One of them literally said, "This is URGENT. We need to fix this ASAP."

But you know what happened next?

Absolutely nothing.

Two of them said they wanted to "tinker around" and try to figure it out themselves.

These same experts would ROAST a client who said, "I'm gonna save money and build my own sales funnel."

But when it comes to fixing their revenue engine ... suddenly they're handymen.

Every email that hits spam instead of the inbox is lost revenue.

When your emails don't hit the inbox, your open rates tank.

Your click rates disappear.

And your sales evaporate.

Most entrepreneurs have no idea this is even happening.

They just think their "email marketing isn't working anymore."

It's the 1.5% margin problem all over again.

Everyone's focused on shiny new funnels, new offers, and new tactics ...

While the foundational problem eats away at their profits.

Don't be like Cracker Barrel.

Don't be like these coaches.

If your emails aren't reaching inboxes, everything else is just expensive decoration.

Fix the foundation first.

Scott

P.S. If you're celebrating 20-30% open rates, we need to talk. Those numbers are a red flag, not a victory lap.

Could be spam folders eating your emails. Could be other issues.

Either way, 70% of your list isn't seeing your messages.

Find out why by requesting your Hit The Inbox™ Audit.