Subscriber Management

Will Gmail's version of its "Kiss Cam" out YOU?

By: Scott A. Hartley Published on: 22/07/2025

Caught on Kiss Cam? Cringe. Google’s about to do the same to your email habits - publicly exposing your send volume and making it easy for subscribers to unsubscribe. Want to avoid mass list churn? Read this.

EngagementGoogleSubscriber Management

His email strategy sounds like a bad Tinder date

By: Scott A. Hartley Published on: 01/06/2025

Sending one “value bomb” a month won’t save your email relationship. Real connection comes from consistent care. Are you showing up with love—or ghosting your list between big gestures?

EngagementEmail MarketingSubscriber Management

What Has Microsoft Done?

By: Scott A. Hartley Published on: 27/05/2025

Microsoft just went nuclear on email delivery—and they’re not being honest about why your emails are bouncing. If your open rates or sales are slipping, this is the update you can’t afford to ignore.

EngagementMicrosoftInbox PlacementMarketing StrategyEmail MarketingSubscriber Management

Who gave this person an email account?

By: Scott A. Hartley Published on: 20/05/2025

One subscriber marked 73 emails as spam—nearly destroying a client’s account overnight. Even perfect email marketers aren’t safe from human error. Want to protect yourself from inbox idiocy? Read this.

Email MarketingSubscriber Management