Billy Gene roasted every marketer with this sentence

Last week was an incredible week at the LevelUp Summit in Dallas.

And man... they weren't kidding about the "level up" part.

After visiting Dealey Plaza where JFK was shot, I went to grab some food when I stumbled across this massive sculpture called "The Eye."

It's literally a 30-foot eyeball just sitting there. Staring at you.

Felt oddly fitting for a week that was all about seeing things differently.

Throughout the event, we heard from Jesse Itzler, Nick Santonastasso, Billy Gene, and other incredible speakers. All challenging us to step up our game.

Billy dropped this truth bomb: "In 2025, if you have a HighLevel account and you're not making money, you're not unlucky ... you're un-serious."

Here's my email marketing version:

If you have an email list and you're not making money from it ... you're not unlucky, you're un-serious.

When you consistently show up ...

When you provide value (like using the story framework Nick taught) ...

When you monitor the metrics and manage it like an investment portfolio ...

The more money you make.

What story are you telling yourself about why you CAN'T email your list more frequently ... and what would happen if that story was complete nonsense?