These smart kids almost walked away from easy money

This past week, some sharp high school entrepreneurs pitched their business ideas Shark Tank-style to our CEO program advisory board.

These kids were well-dressed, confident, articulate - they had their act together.

But they completely MISSED the biggest opportunity sitting right in front of their faces.

One student had identified a MASSIVE opportunity where they could sell their handmade goods. A wildly popular, week-long craft festival attended by at least 250,000 people.

Without a doubt, they could hit at least 50% of their $5,000 profit goal.

But what did the other students do?

They DISCOUNTED it.

"We don't have enough time to prepare. It's only 2 weeks away."

"It would require lots of intense work."

Have you heard these excuses before?

This same 'it's too much work' mentality is killing businesses every day.

I just finished a report for a client who has a couple thousand subscribers on his list.

Guess what? He's only emailing 1-2% of them.

But he's not alone.

Most businesses are missing sales ...

Missing relationship-building opportunities ...

Taking massive hits to their bottom line ...

All because they're ignoring the ONE BIG OPPORTUNITY that could transform their entire business.

They're hemorrhaging cash every single day ... reaching only a fraction of their subscribers while refusing to adapt to the new rules Google, Microsoft, Apple, and Yahoo are cramming down everyone's throat.

Most would rather keep doing what's "easy" ...

Instead of devoting a little bit of effort to fixing the gaps and plugging the holes ...

Even if easy means leaving 30-50% of their potential revenue on the table.

The holidays are coming. Nobody wants to tackle serious business between November and January.

So if you want to turn your email into a REVENUE ENGINE ... if you want to stop leaving money on the table ... if you want to seize the opportunity that's staring you right in the face...

Then let's get on this NOW.

Schedule a Revenue Roadmap call and I'll show you exactly which gaps are costing you the most money ... and how to plug them before everyone checks out for the holidays.

Because the opportunity is there.

So what's it gonna be? Keep doing what's easy ... or finally fix what's costing you thousands every month?