Daniel Radcliffe's genius revenge on the paparazzi
After the Harry Potter movies made him famous, paparazzi followed Daniel Radcliffe everywhere.
Every single day, they'd camp outside his apartment, snap hundreds of photos, then sell the "exclusive new shots" to tabloids for big money.
Daniel got sick of it.
But instead of hiding or fighting back, he did something genius.
He wore the exact same jacket and hat every single day for four months. Same outfit, same look, same everything.
The paparazzi kept taking pictures, but ...
The tabloids stopped buying them.
See, when every photo looks identical, there's no "new exclusive" to sell.
Daniel made himself worthless to them by being boringly consistent. After a few weeks, the paparazzi just gave up.
Consistency became his weapon.
And that same consistency that killed Daniel's paparazzi problem is the secret to getting your emails delivered.
Google, Microsoft, Yahoo, and Apple are watching your sending patterns like hawks.
When you're all over the map with your email habits, you look exactly like who they're trying to stop: spammers.
Over the past 2 weeks, I've consulted with several businesses with severe problems getting emails delivered.
The ones getting flagged often have erratic sending schedules.
One day they blast 10,476 emails, next week they send to 328 people.
Sometimes they email once a week, then disappear for a month or longer.
To the email providers, this screams "SPAMMER!"
Which causes Google to delay sending your emails. Sometimes for hours. And sometimes they just don't deliver them at all.
Microsoft has zero tolerance. They shove your email firmly into the junk folder.
But when you're consistent - same schedule, predictable volume, regular cadence - you become Daniel Radcliffe in reverse.
Instead of boring them into ignoring you, you're training them to TRUST you.
Here's your three-step action plan:
Pick your schedule and stick to it. If you email Tuesdays and Thursdays, do it every single week. No exceptions.
Keep your volume steady. Don't blast 10K one day and 1K the next. Gradual increases are fine, but wild swings kill your reputation.
Use the same "From" name and email address. Switching between different sender identities confuses the algorithms and makes you look sketchy.
Do this consistently for 30 days, and watch your open rates (and revenue!) climb because your emails land in more inboxes.
Scott "no paparazzi follows me" Hartley
P.S. You know what separates the businesses that absolutely CRUSH Black Friday/Cyber Monday from the ones that send desperate "50% off everything" emails to crickets?
The winners email like Daniel Radcliffe dressed - same schedule, same frequency, building trust for MONTHS before the big sales event.
The losers email like drunk college kids - sporadically, desperately, then wonder why nobody opens their BFCM blasts.
If you want your list to actually BUY during the holiday season, you need to start building that trust NOW.
It takes 60-90 days of consistent emailing to train the major providers to actually PUT your emails in front of people.
If you want me to help you get your email house in order so you can turn BFCM into a cash machine, schedule a Revenue Roadmap Call and we'll see if my Portfolio Performance Lab is right for you.
But we need to start immediately - waiting until November will be too late.
