I'd rather be eating donuts

The thing I've been putting off

July 15, 20252 min read

Next week I'm turning the big 5-0.

And like most middle-aged people, I've been packing on the pounds the last few years.

I'm sitting at 195 right now, and I really want to get down to 150.

But I absolutely HATE the gym. Always have.

And I'd rather eat pizza and cookies than kale and protein bars. (I know, I know... not exactly a recipe for success.)

A while back, I started following this fitness coach on Instagram. He recently offered a free resource called Snacks That Shred and we got to DM'ing.

Long story short, he got me on a call yesterday. And man, this guy was GOOD.

He didn't pitch me. He just asked the right questions:

  • Why are you reaching out now?

  • What's really important to you?

  • What's in this for you?

For me, it's simple.

  • I want my energy back.

  • I want to sleep better.

  • I want to feel good in my own skin as I get older.

Despite all my gym phobias and past failures, I signed up to work with him for the next four months.

My experience reminded me of something I've been seeing way too often lately.

People who have this incredible asset sitting right under their nose, and they have NO idea how powerful it really is.

I'm talking about your email list.

Last week during my Fill Your Rooms Quickstart program, I watched light bulbs go off when I explained this simple truth:

You don't have an email list. You have a PORTFOLIO.

A portfolio of responsive connections that you can tap into and optimize for real returns. Just like a stock portfolio.

But most people treat their list like a necessary evil.

They collect names, send out the occasional "buy my stuff" email, and wonder why nothing happens.

It's like me ignoring my health for years and then suddenly panicking at 50.

Don't wait for your "50th birthday moment" with your email portfolio.

Take 10 minutes today and ask yourself...

  • How important is email in my business?

  • Am I really taking advantage of what I have?

  • Or is it just sitting there, unused and undervalued?

Because there's serious power when you start looking at your list as a portfolio of responsive connections instead of just a bunch of names.

P.S. If you'd like my help transforming your email list into a portfolio that fills your rooms and sells your programs, I've got room on my calendar this month to work with one more person. Use the button at the top right to schedule your Revenue Roadmap Call and let's talk.

There are 100 ways to get email marketing wrong and just a handful of ways to get it right. My clients hire me to find the right ones for their business.

Scott A. Hartley

There are 100 ways to get email marketing wrong and just a handful of ways to get it right. My clients hire me to find the right ones for their business.

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