Before you spend another dollar on ads ...

Before you spend another dollar on ads ...By: Scott A. Hartley Published on: 04/11/2025

It’s 5–10X cheaper to convert existing leads, yet most chase new ones while Microsoft buries 89.6% of emails in junk. Engage new subscribers fast—within 48 hours—to fix deliverability, boost sales, and stop wasting ad spend.

MicrosoftInbox PlacementEmail MarketingCustomer RelationshipsRevenue Growth
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Before you spend another dollar on ads ...

Turns out the "system error" was a lie

Turns out the "system error" was a lieBy: Scott A. Hartley Published on: 08/07/2025

A 4:50 a.m. tornado siren and a bogus excuse reminded me of something all too common in email marketing: the fake “oops” email. Want to build trust (instead of breaking it)? Read this.

TrustEmail MarketingCustomer Relationships
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Turns out the "system error" was a lie

The Night My Dad Broke My Heart

The Night My Dad Broke My HeartBy: Scott A. Hartley Published on: 17/09/2024

Disappear from your subscribers’ inbox for too long, and the connection is gone—just like trust in any relationship. Want to keep your audience engaged (and avoid the spam folder)? Here’s how to stay top of mind.

TrustEmail MarketingCustomer Relationships
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The Night My Dad Broke My Heart