Why Did I Get This Incredible Corner Room Upgrade?

My heart skipped a beat as the words left my mouth.

"Any chance of an upgrade to a more creative space? I'm here for business planning and could really use the inspiration..."

Time seemed to freeze.

The downtown Indianapolis hotel desk clerk's fingers hovered over his keyboard, his expression unreadable.

Who was I to ask for special treatment?

But then his fingers started moving.

And a knowing smile spread across his face.

Moments later, I was stepping into a stunning corner suite.

Floor-to-ceiling windows wrapped around two walls, offering panoramic views of the White River and Lucas Oil Stadium. (Check it out here).

The kind of room where inspiration flows as freely as the river below.

All because I asked for 6 seconds of attention.

And that's exactly what your emails need right now.

Because here's what's scary...

Google, Microsoft, Apple, and Yahoo are completely changing the game.

They're not just tracking if people OPEN your emails anymore.

They're measuring if people actually ENGAGE with them.

(And if your emails don't capture attention quickly, they might stop reaching inboxes altogether.)

Shane from Farnam Street just shared some sobering data:

You have exactly 6 seconds to capture someone's attention.

If you succeed? You earn another 20-30 seconds.

If you fail? They're gone forever.

This means your first 13 words better be absolutely magnetic. The next 30-40 words need to deliver pure gold.

And everything after that?

It's icing on the cake.

Just like my spontaneous request earned me a luxury upgrade...

Your emails need to earn attention in those crucial first moments.

Want to make sure your emails are hitting the mark?

Join me at this month's Hit The Inbox™ Open Office Hours.

Bring your best email, and I'll give you specific feedback on making those crucial first 6 seconds count.

Because sometimes? All you need is 6 seconds to unlock something extraordinary.