podcast

The New "Buzz Builder" Strategy That Brings Your Content To Life

October 08, 20241 min read

Word-of-mouth marketing is pure gold. When others rave about your product, people listen.

But what if you could bottle that magic and use it whenever you want?

Google's latest creation, NotebookLM, is turning heads in marketing circles. It's a tool that transforms your content into a podcast-style conversation.

The twist? It sounds uncannily authentic.

I recently put it to the test.

I fed it my Marketing Messaging Checklist and a property listing sold by one of my real estate agent clients.

The result? Two engaging audio clips that sound like casual chats between friends.

Don't believe me? Take a listen:

Sounds like actual people discussing your content, right?

That's the NotebookLM effect.

This tool opens up a world of possibilities for small businesses like yours.

You could send your subscribers a link to an "interview" about your latest product or service.

Or include a "podcast snippet" discussing your recent blog post.

It's a fresh way to present your content... and keep your audience hooked.

Ready to give it a shot?

Head over to https://notebooklm.google.com and see what it can do with your content.

There are 100 ways to get email marketing wrong and just a handful of ways to get it right. My clients hire me to find the right ones for their business.

Scott A. Hartley

There are 100 ways to get email marketing wrong and just a handful of ways to get it right. My clients hire me to find the right ones for their business.

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