The Launch That Almost Crashed

"Whatever you do, DO NOT launch now!"

That's what I had to tell my client last month. Talk about a bombshell!

My newly-enrolled Hit The Inbox™ client was all set for a massive launch.

New program, emails drafted, strategy set, excitement through the roof.

We'd already fixed a number of issues with his HighLevel email setup (you know, that marketing platform everyone's raving about).

But little did he know, his domain reputation had taken a nosedive right before he enrolled with me.

His launch emails were destined for spam oblivion - and blasting them out would further damage his domain reputation.

Cue 30 days of intense rehab.

Here's what we tackled:

• Immediate triage: Fixed several critical issues on the spot

• Launch postponement: Tough pill to swallow, but necessary

• Reputation rebuild: A concentrated effort to boost his domain cred

• Constant monitoring: Keeping a close eye on those crucial metrics

The outcome?

He avoided a marketing disaster. Now he's back on track, preparing for a successful launch.

This experience underscores a crucial point: your email metrics matter.

A lot.

Many marketers overlook these numbers, but they're vital:

• Open rates: Are people reading your emails?

• Click-through rates: Is your message compelling?

• Bounce rates: Are you reaching real inboxes?

• Spam complaints: Do recipients want your emails?

• Domain reputation: How do email providers view your sending practices?

Each metric tells part of your email marketing story.

Your domain reputation, delivery rates, and engagement metrics are the fuel that powers your email marketing.

Neglect them, and you might find yourself stranded in the spam folder.

Email marketing without data is guesswork.

With the right information, you can make smart decisions, improve your campaigns, and reach more inboxes.

Don't let your next launch fizzle out.

Know your numbers, understand your performance, and watch your email success take off.