I've Done It This Way For 5 Years

"I often go six months without sending an email to my subscribers."

Those words sent chills down my spine.

I watched in horror as this veteran business owner smugly defended his outdated tactics in a Facebook group dedicated to a popular CRM.

For five years, he'd been the king of sporadic emails.

Radio silence for months, then BAM! A single message to his subscribers.

And it worked... until now.

His latest broadcast?

Engagement levels so low, you'd need a microscope to spot them.

Sadly, he's one of the many who are blissfully unaware that the email game has changed.

Google, Microsoft, and Yahoo rewrote the rules in February. They're hinting at more changes through early 2025.

Consistent engagement isn't just nice to have anymore.

It's do or die.

These tech giants now demand regular, valuable communication. Show up weekly or risk vanishing from inboxes forever.

It's not about bombarding your list – it's about nurturing relationships.

The fundamentals...

• Weekly emails are the new norm.

• Content must be valuable, not just promotional.

• Consistency is key – no more disappearing acts.

• Engagement metrics matter more than ever.

Ignoring this shift is like using a flip phone in the age of smartphones.

So, what should you do?

Start by auditing your email strategy.

• Are you showing up consistently?

• Is your content truly valuable to your subscribers?

• How many people are opening, clicking and replying to your message?

Then make the changes you need to not only appease the mailbox providers, but also to be the voice your subscribers can't wait to hear from.