Is this mistake hiding in plain sight on your website?

I came across something disturbing the other day.

A coach's beautiful website with an enticing checklist offer completely sabotaged itself moments after I clicked "submit."

The sleek, branded form requested only my first name and email.

Perfect. Low friction.

Then came the disaster.

An ugly white page appeared with an error message in red: "Last name required" – a field that wasn't even on her homepage form!

This coach is hemorrhaging leads daily without realizing it. Her potential clients hit this wall and disappear forever.

But this pales compared to what happened when I registered for another coach's live training.

The confirmation email with all critical details – join link, date, time – landed straight in my spam folder.

These coaches believe their systems work flawlessly while their businesses bleed potential clients who tried to connect but couldn't.

Your business might have hidden conversion leaks right now.

Many people discover these issues only after months of underwhelming results.

Common conversion killers lurk in:

• Mismatched form fields between page and backend

• Emails triggering spam filters

• Broken download links

• Missing thank-you pages

• Incorrect redirect URLs

Testing your entire customer journey takes 15 minutes but saves thousands in lost revenue.

Open an incognito browser. Use a secondary email address. Experience exactly what your prospects experience.

Then eliminate every friction point standing between them and your offer.

This small step separates thriving business owners from those wondering why their "perfect" funnel generates crickets.

What's a memorable faux pas you've encountered when you've opted in or signed up on someone's list?