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Are you missing this opportunity on your unsubscribe page?

September 06, 20252 min read

Got a tactical little nugget for you today...

About one of the SNEAKIEST ways to boost your list retention.

And potentially turn your biggest "losses" into some of your biggest wins.

Most people handle unsubscribes completely wrong.

They make it easy to leave...

Then wonder why their list shrinks faster than a dude's confidence at a high school reunion.

But check this out...

I just saw an unsubscribe page that made me stop and think: "Wait, that's actually pretty clever."

Instead of the typical "Sorry to see you go" fluff...

This person created what I'm calling an "Exit Bribe."

Basically, they're saying: "Before you bail... here's some free stuff that might change your mind."

And it's not just ANY free stuff.

It's an AI-powered YouTube script planner... 250 viral hooks... and a social media content tracker. ALL packaged together. For free.

Now... why does this actually work?

Unsubscribe Exit Bribe

Most people unsubscribe because they're overwhelmed.

Not because they hate you.

They're drowning in emails and yours just happened to be the one that broke the camel's back.

But if you can offer them something IMMEDIATELY valuable... something that solves a real problem they have RIGHT NOW... you might just save that relationship.

The psychology is simple...

People are more likely to stay on a list if they just received something awesome from you.

It's like relationship repair in real time.

Plus... even if they still unsubscribe... they're walking away with a POSITIVE impression of you. Which means they might come back later. Or refer someone else.

So here's what you should do:

  • Create your own "Exit Bribe" bundle.

  • Pick 3-5 of your best free resources... package them together with an irresistible headline... and stick it on your unsubscribe confirmation page.

  • Make it feel EXCLUSIVE. Like they're getting something special that regular subscribers don't even know about. (Even if that's not technically true.)

The key is making it feel like they're WINNING by leaving.

Weird, right?

But that positive emotion creates a connection.

And connections lead to conversions down the road.

Don't just let people walk away empty-handed.

Give them a reason to remember you fondly.

P.S. That exit bribe is brilliant psychology ... but psychology doesn't matter if your emails never reach the inbox in the first place.

Find out what's really happening to your messages: hittheinboxaudit.com

There are 100 ways to get email marketing wrong and just a handful of ways to get it right. My clients hire me to find the right ones for their business.

Scott A. Hartley

There are 100 ways to get email marketing wrong and just a handful of ways to get it right. My clients hire me to find the right ones for their business.

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