This Made Grown Adults Cry

They knew it was coming. They just hoped it wouldn't actually happen...

Sunday morning, thousands of entrepreneurs stared at their phones in horror.

Some broke down crying. Others frantically called friends. One person in Minnesota reportedly dialed 911 in panic.

Their worst fear had become reality...

TikTok was gone.

Just like that, entire businesses went dark. Income streams frozen. Audiences vanished. Years of work... poof.

Sure, Trump's announcement brought everything back online a few hours later. But the damage was done.

The truth had been exposed...

When you build on someone else's platform, they own your destiny.

Some of these folks were making 30-50K per month.

Living the dream.

Until reality kicked in.

Because here's what nobody wants to admit...

Social media platforms don't care about your business.

Your dreams mean nothing to them.

Your income is irrelevant.

One government regulation... gone.

One algorithm change... gone.

One random violation of some vague rule... gone.

Trust me, I learned this lesson the hard way.

Back when I had my IT company, I ran some simple Facebook ads.

Nothing crazy. Just a basic 3-week campaign.

Everything went smoothly... or so I thought.

Six months later... BAM.

Ad account banned.

No explanation. No specific rule violation cited.

Just a generic list of vague guidelines... and zero chance of appeal.

That account is still banned to this day.

But you know what's wild?

The REAL money has never been in social media anyway.

The REAL money... comes from having a responsive email list.

An asset YOU control.

An asset YOU own.

An asset NO ONE can take away from you.

Sure, there are still rules with email.

Google, Microsoft, Apple, and Yahoo have standards.

But at least they tell you what those standards are.

At least they give you a chance to fix issues (unless you're straight-up spamming).

At least they're transparent about best practices.

And most importantly...

You can take your list anywhere.

Switch providers whenever you want.

You're not trapped.

You're not dependent.

You're in control.

That's why 2025 is going to be a massively profitable year for business owners who take email seriously.

While others panic about platform changes...

While others stress about algorithm updates...

While others pray their accounts don't get banned...

Smart business owners will be steadily growing and monetizing their email lists.

Building real relationships.

Creating real trust.

Generating real revenue.

The choice is yours.

Keep building on borrowed land...

Or start building something you actually own.