A Saturday Shopping Trip Gone Wrong
Ever had a shopping experience that left you feeling ... off?
Let me tell you about my Saturday ...
I headed to a local dealership to check out the new Ford Maverick hybrid pickup.
My trusty F-150 has served me well for 5 years, with only 33,000 miles on the clock. I thought I might score a nice upgrade without breaking the bank.
But wow ... what an icky experience!
The salesman - someone I've known for years - was spinning tales faster than the brand-new tires on the Maverick could turn.
Suddenly my well-maintained truck that he'd been trying to get me to trade since April was "impossible to sell."
The atlas blue Maverick I was eyeing had "three other eager buyers in the showroom."
(Funny how it had been sitting there for 2 hours, waiting for me to arrive.)
I left without a new ride, but with a valuable lesson.
It got me thinking about how we approach email.
While we all want to drive results, there's a world of difference between persuasion and pressure.
So how can we ensure our emails build trust rather than erode it?
Here's a few ideas:
Use clear, honest subject lines
Share real stories and experiences (like I just did!)
Provide genuine value in every email
Avoid false scarcity ("Only 5 left!" when it's a digital product)
Our goal isn't to make a sale ...
It's to build genuine relationships.
Speaking of value, I'm working on some new quick reference guides. I've got 4 ideas in mind, but I'd love your input on which one to create first.
4 ways to boost your open rates
How to get more clicks on your emails
How to properly run a re-engagement campaign
Signs indicating your emails might be going to spam
Comment below this post with the number of the guide you'd find most useful.
