Marketing Regulations

What's Wrong With This Email?

By: Scott A. Hartley Published on: 18/09/2025

An outreach email that looks "fine" actually contains 4 major errors that tank response rates and risk your emails landing in junk. Watch the video to learn each problem and how to fix them.

Inbox PlacementEmail MarketingDomain ReputationMarketing Regulations

Texas just threw down the SMS gauntlet

By: Scott A. Hartley Published on: 02/09/2025

Texas now requires SMS marketers to register, pay fees, and post a $10K bond—fines hit $5K per violation. With SMS strangled by red tape, smart businesses double down on email, where success depends on deliverability, not state bureaucracy.

Marketing StrategyEmail MarketingMarketing Regulations