Marketing Regulations

What's Wrong With This Email?

by: Scott A. HartleyPublished on: 18/09/2025

An outreach email that looks "fine" actually contains 4 major errors that tank response rates and risk your emails landing in junk. Watch the video to learn each problem and how to fix them.

cold email failscold emailemail compliance errors

Texas just threw down the SMS gauntlet

by: Scott A. HartleyPublished on: 02/09/2025

Texas now requires SMS marketers to register, pay fees, and post a $10K bond—fines hit $5K per violation. With SMS strangled by red tape, smart businesses double down on email, where success depends on deliverability, not state bureaucracy.

Texas SMS lawSMS marketing regulationsemail marketing